Entertainment Features. These features include spotify subscriptions. They are returned in the zambia/feature/entertainment endpoint.Definitions of these features generated by Pngme are:
| Feature | Definition | Use Case | Value Proposition | Response value | |
|---|---|---|---|---|---|
| count_dstv_events _{t0_days}_{t1_days} | The number of SMS received indicating that the user engaged in spending to dstv. The counts are summed over a period of t0 to t1 days history prior to the prediction date, where the time windows are 0-30, 31-90, or 0-90 days. | • Improve customer satisfaction and loyalty by offering easier payment to dstv. • Enhance customer engagement and retention by offering tailored product recommendations • Improve data quality and reliability by using SMS data as a source of truth | • This feature may be indicative of an individual’s spending capacity Indicates disposable income and entertainment preferences • Understanding a user’s activity related to subscriptions and entertainment can help tailor marketing strategies and develop products that cater to this specific customer segment. | {int, null} | |
| count_spotify_events _{t0_days}_{t1_days} | The number of SMS received indicating that the user engaged in spending to spotify. The counts are summed over a period of t0 to t1 days history prior to the prediction date, where the time windows are 0-30, 31-90, or 0-90 days. | • Improve customer satisfaction and loyalty by offering easier payment to subscriptions rewarding their loyalty and encouraging repeat purchases. • Enhance customer engagement and retention by offering tailored product recommendations • Improve data quality and reliability by using SMS data as a source of truth . | • This feature may be indicative of an individual’s spending capacity Indicates disposable income and entertainment preferences Signals digital engagement • Understanding a user’s activity related to subscriptions and entertainment can help tailor marketing strategies and develop products that cater to this specific customer segment. | {int, null} | |
| sum_of_dstv_debits _{t0_days}_{t1_days} | The amount of money a customer has spent on DStv subscriptions over a defined period. The debits are summed over a period of t0 to t1 days history prior to the prediction date, where the time windows are 0-30, 31-90, or 0-90 days. | • Improve customer satisfaction and loyalty by offering easier payment to dstv. • Enhance customer engagement and retention by offering tailored product recommendations • Improve data quality and reliability by using SMS data as a source of truth. | • This feature may be indicative of an individual’s spending capacity • Understanding a user’s activity related to subscriptions and entertainment can help tailor marketing strategies and develop products that cater to this specific customer segment. | {int, null} | |
| sum_of_spotify_debits _{t0_days}_{t1_days} | The amount of money a customer has spent on spotify. The debits are summed over a period of t0 to t1 days history prior to the prediction date, where the time windows are 0-30, 31-90, or 0-90 days. | • Improve customer satisfaction and loyalty by offering easier payment to subscriptions rewarding their loyalty and encouraging repeat purchases. • Enhance customer engagement and retention by offering tailored product recommendations • Improve data quality and reliability by using SMS data as a source of truth for verifying ecommerce activities of customers. | • This feature may be indicative of an individual’s spending capacity • Understanding a user’s activity related to subscriptions and entertainment can help tailor marketing strategies and develop products that cater to this specific customer segment. | {int, null} |